Dr Brent Coker

Dr Brent Coker is a consumer behavior and digital marketing expert specializing in influencer marketing and viral marketing litigation. With a career spanning consumer psychology, brand management, and internet retail, he brings a nuanced understanding of online consumer dynamics to his litigation work. His work centers on investigating consumer behavior patterns, assessing digital marketing strategies, and evaluating whether influencer campaigns align with industry standards.

Dr Coker has been retained in numerous expert witness and consulting engagements across Australia, involving cases related to digital marketing strategies and brand management. His PhD in Marketing, along with his role as a Senior Lecturer in Marketing, reinforce his ability to deliver objective, defensible analyses. He is regularly engaged by both plaintiff and defense counsel to provide clear, independent determinations of causation in disputes involving online consumer experiences and digital marketing practices.