Morgan K. Ward, Ph.D.

Morgan K. Ward, Ph.D. is a trademark, trade dress, and consumer perception expert specializing in intellectual property litigation. With a career rooted in consumer behavior, brand perception, and survey methodology, she brings an academic and applied research framework to her litigation work. Her work centers on investigating trademark infringement, assessing trade dress infringement, and evaluating brand dilution.

Dr. Ward has been retained in numerous expert witness and consulting engagements across federal and state courts, involving cases such as trademark infringement and trade dress disputes in the luxury and consumer goods sectors. Her Ph.D. in Marketing (Consumer Behavior) from the University of Texas at Austin, along with her M.B.A. in Marketing and Graduate Fellowship at Harvard University, reinforce her ability to deliver objective, defensible analyses. She is regularly engaged by both plaintiff and defense counsel to provide clear, independent determinations of causation in disputes involving consumer perception and brand identity.